Consumer Psychology and Behaviour Design Blog

Thinking fast and slow with Daniel Kahneman

Gary van Broekhoven

Published on: 07/11/2024

Explore how cognitive biases shape UX, marketing & product decisions—drawing on Kahneman, behavioural economics & AI’s role in design today.

Consumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

Join 5000+ readers receiving tips, edu-bites and latest research in the world of Consumer Psychology

What Drives Them

Roc Boronat 117

Barcelona, Spain 08011

garyvb @ whatdrivesthem .com

Connect